Although the actor has an excellent sense of humor about the use of his image “everywhere”, his story represents a lesson to any actors, models, and due to the NCAA’s new NIL rules, college athletes on perpetual deals and the absence of proper buyout clauses. When Simu Liu was offered that $120 to shoot stock photos it was undoubtedly an attractive deal to him, or else he wouldn’t have taken it. However, now that his name, image, and likeness are worth significantly more, the stock photo company who hired him is cashing in on his past financial hardship by fully exploiting the images. Anyone with an internet connection can find photos of the Shang Chi star and for as little as $10 own the rights to use his A-list mug in their flyers, pamphlets, and marketing materials – and Mr. Liu doesn’t see a cent of those profits, which could be the reason his lighthearted pleas to get folks to stop purchasing his stock photos.